About | Portfolio

about.me

I was born in the South of Brazil and I’ve graduated in Advertising at Feevale.

I had already the chance to live in Porto Alegre, Buenos Aires and currently living in Sao Paulo for 15 years now.

I had the opportunity to work for brands like Netflix, HBO, Petrobras, Twitter, Facebook, Riot, Budweiser, Absolut, Nike, MTV, People+Arts, Warner, Nestlé, Crush, Discovery, Vale, Nokia, Levi’s, Bis, Lacta, Canon and many others.

I was one of the speakers at SXSW, Wynwood and Path Festival and I was elected one of the 50 most innovative people of marketing and advertising in Brazil in 2016 by Proxxima Magazine.

Last but not least, I’m the founder of Instagrafite - one of the biggest street art media of the globe, curating exhibitions in São Paulo, Berlin and Moscow, covering several public art festivals in more than 60 cities and 30 countries, plus creating and producing disruptive art projects for brands like Nike, Nubank and Absolut.

Here you will find recently and old but significant works from my personal and professional journey. Please drop me a line if you would like to see some more in depth specific work within a certain area. Enjoy scrolling!

Skills:

Photography, Art Director, Online e Offline media, Graphic Design, Branding & Identity, Advertising, UX Design, Creative Concepting, Visual Design, Curation, Art Production, Prototype, Communities, Social Media, City Development, Interactive Art, Digital Planning e make ways to have fun.

Awards

I'm already did works in cities like:

Buenos Aires, Sao Paulo, Bogota, Santiago, Los Angeles, San Francisco, Berlin, Moscow, New York and Montreal.

Professional Experience:

OGILVY (São Paulo)

2020

Senior Art Director Freelancer

INSTAGRAFITE (Worldwide)

2011 to presente

Founder and Creative Director

W3HAUS (Sao Paulo)

2012 to 2014

Head of Art UX/UI Lead

REDE 106 (Sao Paulo)

2011 to 2012

Head of Digital Art UX/UI

Tribo (Sao Paulo)

2010 to 2011

Creative Director

Escala (Sao Paulo)

2009 to 2012

Head of Digital

NoBlink (Buenos Aires)

2008 to 2009

Senior Art Director

Escala (Porto Alegre)

2004 to 2008

Senior Art Director

With brands like:

Nike, Absolut, Jansport, HSBC, Itau, Puma, Budweiser, Beats, Red Bull, MTV, People+Arts, Warner, Nestlé, Crush, Discovery Channel, Nokia, Levi's, Bis, Lacta, Vale, Petrobras, Canon, Coca Cola, Ben&Jerry's, Microsoft, Nubank, Ambev and South African Tourism.

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I was elected one of the 50 most innovative people of marketing and advertising in Brazil in 2016 by Proxxima Magazine.

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In raw words..

I always had a very close relationship with the streets. I grew up skateboarding and playing street hockey. This love lasted until my 17 years and ended for financial reasons. At that same age, I started to organize concerts, an inside joke that ended up in the creation of a new company, organizing parties for more than 5000 people. Following a natural course, since I was always responsible for the visual and creative part of the events, I decided to do graduation and work in Advertising. From my first day in college I started working at the college's in-house agency, and since then I have not stopped. I've worked in agencies in Novo Hamburgo, Porto Alegre, Buenos Aires, and São Paulo to assume the position of Head of Digital of Escala Agency for 2 years. Then I faced challenges in other agencies and ended up at W3haus, where I left as Head of Art to create and implement projects that I believed in Brazil and in the world. Since then I have been through more than 60 cities, 30 countries, covering street art and producing projects with my own company: Instagrafite.

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